Join us for a deep dive on how smart brands use events.

Gainsight is a $180M+ revenue company that believes in events.

Gainsight user conferences have been among the most iconic in B2B and SaaS.

The incredible success of these events stems from a leadership who believes in events.

We often complain that CEOs don’t get events.

Julius discusses with Nick:

• What is the role events have in B2B marketing today

• What is the impact of events on the bottom line

• What is the ideal mix of events for a SaaS company

• How do you approve important budgets for events

• How should CEO approach user conferences