The State and Future of Trade Shows - February 2024
Trade shows are exploding. Are there opportunities to maximize your presence and investment in trade shows?
Join an incredible panel of speakers to dissect the present and future of trade shows.
Carina Bauer - IMEX CEO. This is the biggest trade show in the industry.
Douglas Emslie - ex-CEO of Tarsus and mastermind behind its sale to Informa for $1B last year.
Nicola Kastner - Global event marketer, telling us what is happening client side.
Paul Miller - CEO of Questex, a hundreds of millions of revenue event company.
What is the state of ROI at Trade Shows?
What is the role of data in large events?
How are large trade shows tackling the sustainability challenge?
What should field marketers know in 2024?
2 Lessons