Event Technology: A Market Overview

The most sought after research on the state of event technology.

Available as part of Boldpush+

Eliminate the Guesswork

Event Technology: A Market Overview is the strategic resource to help your organization safely navigate the ever-changing event technology market. 

A indispensable companion for:

Event Owners

Choose event platforms interested in your business. No sales pitches, just unbiased analysis about what matters the most today.

Investors

An in-depth analysis to help you understand the competitive landscape and make sound investment decisions.

Tech Companies

An unprecedented deep dive to guide strategic product and marketing decisions for your event technology companies.

Find Inside

Key Player Insights

This section offers an at-a-glance market overview of the key players in the event technology sector through an analysis of their evolution, earnings report key takeaways, and immediate prospects. Access the most relevant public information about the protagonists of the event technology market.

Companies covered include:
Zoom,  Airmeet, Hubilo, Hopin, Webex Events, Cvent, Stova, Bizzabo, Eventbrite, Notified, Brandlive.

Current Event Technology Market Overview

By the end of 2019, the global event industry had peaked; multiple sources estimated its global gross domestic product over $1 trillion. Business events were one of the most popular tools for marketers, and for many media companies and large organizations, they had become products in and of themselves.

Just as the industry was moving towards a new era of experiences, what turned out to be a one-in-a-century pandemic halted the plans of many event owners and attendees worldwide. Covid-19 disrupted a booming industry at its peak and dramatically impacted the dynamics of events worldwide. 

This section offers a breakdown of the shifts in the market that led to the current condition of the event technology sector.

Topics Included
All-in-One or Single-Vertical?
Four Post-Pandemic Event Formats to Watch
Two-Year Market Overview

Industry Forecast Meta Analysis

This section offers a summary and analysis of key event industry indicators based on a large body of publicly available event industry research, surveys, and questionnaires, as well as one-on-one interviews conducted as part of the research for this report. 

The fragmentation of the event industry usually offers very siloed data. Due to the relatively small sample size and limited scope of the research, the data often doesn’t lend itself to a full picture of the core dynamics driving event professionals' choices.

We have collated that data to identify some key themes that will help to fully grasp the direction the industry is taking in the fourth quarter, including the return of in-person events, virtual adoption trends, and the perception of hybrid as a viable formula for the future.

Topics Included:
In-person Trends
Virtual Trends
Hybrid Trends


Strategic Differentiators and Selection Criteria

These sections offer a deep dive into how companies are or can differentiate in the market and key selection criteria planners and product managers should have in mind when choosing a tool.

Topics Included:
Pricing
Community
Webinars
Audience fit
Event type fit
Program Complexity
Associations
Government
Enterprise
Number of Attendees
Support
Accessibility

Positioning Maps

An analysis of 25 Event Technology companies. 

Website Wording

The most recurring words used on transactional websites from companies in event technology.

Audience Targeting

The wording technology companies use to target their audience, recording higher occurrences.

Tactical Delivery

A reconciliation of the wording used in the transactional website with the recurrence of words used in the content and social media marketing initiatives.

Sentiment Analysis

Sentiment analysis of the words used in companies' content to confer a global tone for the industry and outliers.